Cyberware's 10th Anniversary Marks a Significant Leap In Digitizer Technology

MONTEREY, CA - January 19, 1993 - In the fast paced high-tech world where competitors scratch and claw to keep up with each other's accomplishments, Cyberware has a distinctly different dilemma: How soon will the rest of the industry catch up with the company's innovative laser-and-video based technology?

Indeed currently celebrating its 10th anniversary, the privately held, Monterey, Calif. - based firm has spent the majority of its first decade educating managers in a myriad of markets to the almost-unlimited benefits of utilizing Cyberware's digitizing technology.

"What we weren't prepared for was the vast assignment of informing the world on how this technology can be used," says David Addleman, president and co-founder of the 14 employee concern. "That's been the real challenge; Cyberware's digitizers are appropriate for such a wide variety of markets."

"The easiest way to understand the potential of rapid 3D digitizers is to compare them with the scanners commonly used with personal computers. 2D scanners capture the details of flat objects, such as photographs. The resulting images are used in desktop publishing and growing number of other applications.

Cyberware digitizers offer a similar function, but for 3D subjects rather than 2D photographs and drawings. Just as the market for scanners has grown dramatically in recent years, the market for rapid 3D digitizers will expand as users in many fields realize the potential for working with computerized models of real-world objects.

The genesis of Cyberware took place when the senior Addleman, Lloyd, who has 44 years' experience in such diverse areas as cryptographic communications and countermeasures systems, said he wanted to scan a sculpture.

"We had no idea what we were doing when we started Cyberware," says Addleman. "It was my dad's desire and dream that got the whole thing started."

After David pioneered the appropriate software to accomplish the feat, Stephen Addleman, David's brother, a chemist, quickly signed on as vice president.

Cyberware expects to ship $2 million worth of product in 1993, which would realize only 1 percent of the potential for this young segment of the high-tech market, according to Addleman.

"During the next 10 years I'm sure there will be a huge industry built around these things," says Addleman, adding that scientists at NASA Ames Research Center are currently working on software to make it easier for Cyberware's equipment to interface with CAD/CAM programs. "The industry will grow naturally; it's almost doubling in size each year."

Addleman adds that Cyberware maintains a patient attitude as diverse markets realize the seemingly boundless potential of his product, which ranges in price from $60,000-80,000. The first three years of operation the company sold nary an instrument - - in January 1993, Cyberware shipped its 100th digitizer.

Cyberware's eclectic client base transcends borders. "We're spread thinly across the world," observes Addleman.

Among other things, Cyberware technology:

Meanwhile, Cyberware has come under the watchful eye of fledgling digitizing firms in Japan and Germany who are aware of the vast economic potential that may be drawn from the technology.

"Cyberware has proven to the world that digitized technology is economically viable to the manufacturer and also has untapped potential," says a confident Addleman. "But success lies with more than simply having a dream, it also takes a lot of hard work."